Stop Guessing. Start Growing.
Professional tools and expert guidance for retail and wholesale fuel operators of all sizes, who want to make smarter decisions, improve profitability, and build a more valuable business.
Are You Flying Blind?
Running a fuel retail operation is harder than ever. You’re dealing with volatile fuel prices, intense competition, rising costs, and complex supplier contracts.
Many operators rely on gut feel and outdated spreadsheets to make million-dollar decisions. But what if you had the same tools and insights as the big players?
Common Pain Points:
• Confusing Supplier Contracts: Are you leaving money on the table in your supply deal?
• Unpredictable Cash Flow: Do you have real-time visibility into your daily performance?
• Operational Inefficiencies: Are you wasting time on tasks that could be automated?
• Lack of Decision Clarity: Do you have a clear framework for making major decisions?
COMING SOON!
💼Your Pocket Consultant™ for Fuel Operators
VisionSmith's Pocket Consultant™ is a suite of professional tools, templates, and expert guidance designed to help fuel operators make smarter, data-driven decisions.You'll have tools to reduce the need for reactive problem solving, and proactive strategy and management. Get the clarity and confidence you need to grow your business.
🎯Key Benefits
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Maximize Profitability: Use our Deal Analyzer to help negotiate better supplier contracts and find hidden margin
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Improve Operational Efficiency: Streamline your daily operations and track monthly performance with our Daily Tracker, and KUDOS planning tools.
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Make Data Driven Decisions: Leverage professional grade templates for P&L Reviews, investment appraisals, and business cases.
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Get Expert Guidance: Access 2 Decades of fuel marketing and operations expertise through video walk-through, users guides, and optional 1-1 consulting.
How it Works
Get Started in 3 Simple Steps
Choose your Plan
Select the plan that’s right for your business, from our free tools to the all-in-one Pro+ package.
Download Your Tools
Get immediate access to our library of professional templates, calculators, and guides.
Start Making More Confident, Data Informed Decisions
Use the tools to analyze deals, track performance, and improve your operations from day one.
1
Flexible Advisory Service for Any Size or Scope.
From single-location franchisees to national brands, your support is tailored to your scale:
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Supply & vendor deal evaluation and optimization
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Network growth & real estate strategy
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Team performance & culture alignment
2
Strategy That Gets Implemented.
No fluff. Just plans you can execute:
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Continuous improvement projects
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KPI development & dashboarding
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Acquisition planning and integration.
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Pricing Strategy and Optimization
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Operating Model Development & Refinement
3
Hands-On Help With What Matters.
From one-off tune-ups to big transformations, we'll get things done:
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Fractional or Interim Roles
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Confidential Research, Negotiations, & Integration planning
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Team Development
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Project Management
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Program Development & roll out
How VisionSmith helps Today
Our Services
$0 Exploration Call
Available OnlineRead MoreOptimization and Focus, helping make every dollar and every decision count.
$0 Exploration Call
$0 Exploration Call
Available OnlineRead MoreLeadership is lonely. Having a trusted, experienced voice in your corner can make all the difference
$0 Exploration Call
Available OnlineRead MoreFrom vision to execution, we'll help you gain clarity, alignment, and momentum.
$0 Exploration Call
About the founder
I’m Brent Smith, founder of VisionSmith Management, and I’ve built this consultancy on one simple belief: strategy only matters if it leads to execution, and execution only matters if it delivers real results, aligned with the strategy.
With over 20 years in significant roles across fuels marketing, branded retail operations, logistics, and franchising. I’ve worked inside some of Canada’s largest and fastest-growing organizations. I’ve led and developed high-performing teams, negotiated complex agreements, integrated acquisitions, optimized processes and operations, and built systems that work in the real world.
Today, I help owners, franchisees, dealers, executives, and leadership teams with customized plans to help get a clear consensus on their vision, align their operations to this vision, prepare for growth, or get deals and projects across the finish line.
Whether you’re scaling up, closing a deal, or just trying to move from chaos to clarity, I’m here to help you make better decisions and make them stick.
No fluff. No bloated frameworks. Just fresh thinking, grounded in experience, focused on your business.
📍 Based in Calgary, Alberta. Available across North America.
Endorsements:
Kevin Erickson, MBA, MA, CEC
“I had the pleasure of working with Brent for a about five years while I was at Parkland. Brent is a progressive leader and coach, who clearly understands how to influence sustainable, organizational change in an organized, productive manner. His skills in Lean Six Sigma coupled with his educations and experience in leadership roles, are a great combination for the purposeful action required to achieve outstanding organizational results."
William Stroud, PMP
“Brent from the beginning was an enthusiastic but logical manager. He was able to connect us with a supplier and form a service and supply chain for our National network of shared clients. On a personal level Brent was firstly a professional but also carried a personality that made it feel like a deeper partnership. Quick, accurate and easy to work with Brent would be an asset in any similar set up. ”
Joel Doucette
“Brent demonstrates a high level of acumen in developing and implementing complex marketing initiatives with a broad range of stakeholders, internal and external to his company. Is able to deliver results through others, bearing in mind end customer needs and wants. Brent is not afraid to get out into the field to learn, and brings a great deal of enthusiasm, pragmatism and interpersonal skills to his role."
Kelly Nelson
"Brent is a cheerful and enthusiastic team player who I truly enjoyed collaborating with on several projects. You can always count on Brent to stick to timelines, follow through and seek feedback. He brings a great energy to a group and can listen and lead (a rare skill to excel at both). Brent’s contributions made a dramatic difference to the success of the Brand Champion initiative."
Tim Morawetz
"In partnering with Brent and his colleagues on the development of an important B2B marketing initiative, we witnessed his passion for understanding and meeting customer needs; his extensive knowledge of retail field marketing; his commitment to empowering others; and his skill in soliciting and incorporating feedback from a diverse range of internal stakeholders – all in the service of delivering a high-impact sales presentation. It was a genuine pleasure working with him!"
Kylie Honoroski
"Brent and I have worked together for almost 5 years and he has been a great mentor, a wonderful connector and is a valuable asset to any company. Brent is very customer focused and works with integrity...